Have any of you noticed how many blogs there are now for individuals, crafters, small business, corporations, etc.?
Everyday when I'm listening to the news I hear someone say, "Just go to so and so's blog at....." And, I love hearing that!
That tells me that blogs have become more and more commonplace as tools for individuals and families to stay in touch, as tools for small businesses and their customers, as tools for the news media, as selling tools, and as tools for mainstream businesses. Everyone and their brother has a blog and I think it's FABULOUS!
What I also love is how many crafting bloggers there are out there. And, most are around my age - which I also think is FABULOUS!
If you key the word blog into Google you'll get 1,030,000,000 results. That's a LOT OF BLOGS.
There's a reason why blogs have been increasing in popularity exponentially over the past few years and it's because they are FREE, they are easy to use, they are extremely easy to update, and they are highly personal - which most customers LOVE. If you were to apply the reality TV versus regular TV analogy to blogs and websites you'd understand why reality TV and blogs are so popular. They are both highly personal and both involve people interacting with each other.
Plus, they can and do function for some bloggers as very professional websites. You can have your own domain name and you can use a shopping cart. In fact, I'd say that there isn't much you can't do with a blog. There is a way to do just about anything you want to. That makes blogs much more versatile than a website as they are much more flexible. And, they are a LOT easier to change and update.
The Internet is ever changing and to be in business on the Internet you need to be fluid and ever changing. That means utilizing what's popular with users and customers. BLOGS are extremely popular and easily adaptable to any kind of commerce, especially e-commerce and e-products.
I, personally, love shopping with someone who has a personal or small business blog. I love the feeling of getting to know the person I'm buying from. I don't know if you feel the same way, too, but I always feel more comfortable buying from someone who has taken the time to tell me something about their product(s) and their life or business. By doing so they make me feel feel more comfortable doing business with them. And, that's what writing blogs for small businesses does. Hopefully, if the blog reader is comfortable with the blog owner they will buy their product.
If they do that's FABULOUS! Bring on the blogs. The more the merrier!