Thursday, February 24, 2011

Betterfly - An Interesting Concept For Arts & Crafts Teachers Or Anyone With A Teachable Skill

If you're a reader of my Linda's Blog or Tips For Crafters On the Web you know how much I like to "play" online and try out different websites.

You also know from my "I Love Crafts & Craft Blogs" that I love arts & crafts and would like to learn just about every kind of arts & crafts category there is.

Unfortunately, with a list like the following: Altered Art, Americana, Angels, Animal Crafts, Apparel Making, Applique, Art, ATC's, Baby Crafts, Baskets, Bead Crafts, Bear Making, Birds and Birdhouses, Bridal Crafts, Broom Crafts, Cake Decorating, Calligraphy, Candle Making, Card Making, Cartoon Drawing, Carving, Ceramics, Children's Crafts, Christmas Crafts, Clay, Cloth Crafts, Colonial Crafts, Computerized Sewing, Cottage Crafts, Country Crafts, Crazy Quilting, Creative Embroidery, Crewel, Crocheting, Cross-Stitch, Cupcake Crafts, Decorative Painting, Deco Art, Decoupage, Digital Art, Doll Making, Dried Florals, Drawing and Sketching, Dyeing, Egg Art, Embellishing, Embroidery, Fabric Art, Felted Crafts, Fiber Arts, Floral Crafts, Folkart, Food Crafts, Fragrance Crafts, Garden Crafts, General Arts and Crafts, Glass Art, Gourd Art, Graphics, Hat Making, Home Decor, Holiday Crafts, Illustrations, Japanese Crafts, Machine Embroidery, Miniatures, Mixed Media, Mosaics, Native American Crafts, Needle Felting, Needlepoint, Origami, Painting, Paper Crafts, Papier Mache, Pen and Ink Crafts, Penny Rugs, Pet Crafts, Photography, Plastic Crafts, Plush Crafts, Pocketbook Making, Polymer Clay, Porcelain Crafts, Pottery, Primitives, Printables, Punch Needle, Punched Tin, Quilling, Quilting, Retro Crafts, Ribbon Crafts, Rubber Stamping, Rug Making, Rusty Tin Crafts, Santa's, Sculpey, Sculpture, Scrapbooking, Seasonal Crafts, Sewing, Shabby Chic, Silk Florals, Stamping, Stationary Design, Soap Making, Spinning, Stenciling, Stitchery, Tatting, Terra-cotta Crafts, Textile Art, Tile Crafts, Tole Painting, TyeDying, Victorian Crafts, Videography, Vintage Crafts, Watercolors, Wearable Art, Weaving, Wedding Crafts, Wire Art, Wood Crafts, Woodland Crafts, Woodworking, Wool Felt Crafts, Wreath Making, and Yard Crafts it would be nearly impossible for me to learn everything on the list.

For me there just isn't enough time in the day or within my lifetime to learn everything I want to learn.  My list is just way too long. But I'd like to try.

Given the above, when I received an email from Jeremy over at Betterfly my curiosity was piqued. Here's what Jeremy's email said:

Hi Linda,

I recently came across your crafts blog, which I really enjoyed reading, and so I wanted to introduce myself. I work for which among other things, has one of the largest directories of craft teachers in the U.S.( It provides a lot of utility for people who teach or want to learn about crafts and is also good for finding activity partners.

Betterfly has been featured in the New York Times and was named one of the top 10 job sites for service providers--like craft teachers--who are looking to turn their service into a paid gig.

I wanted to get on your radar, and I hope you'll have the opportunity to check out the site and pass it along to your readers, colleagues and friends if you like it.

Please let me know if you have any questions. I'd welcome the chance to give you more information either by email or phone.

Thank you,


I thought, "Now that's an interesting concept. I should check it out." So I did.

Well, if I wanted to learn just about anything on my enormous list then Betterfly would be a good place to start.

Betterfly is a website that, according to them, helps you "Be Better. At Anything."

Betterfly is the free and easy way to find the best people - not companies - to help you learn, look and feel better.

When you're looking for someone to whip you into shape, push back your cuticles, or teach you how to handle a knife (in the kitchen!), Betterfly matches you with the best person for you. It's that simple. Because nobody's perfect.
We all have a talent to offer. You might already be a dance teacher, speech coach, hairstylist, or SAT tutor. Or you might be really good at something and want to earn some moola doing that thing you do. Betterfly gives you the free resources to easily create your own page and connect to the people looking for you.
So, if you're an arts & crafts teacher or service provider (like a hairstylist or barber) Betterfly provides you with the ability to attract more customers by becoming a "Betterist."  And, if you're someone looking to find someone who could teach you something (like knitting or sewing, or how to draw, etc.) then Betterfly can help match you up with someone in your area who can do that.

And, they go one step further.  Not only can you search for "Betterists" by criteria but you can book appointments, read reviews of their services, and check when they may or may not be available.

Each of the "Betterists" can create a mini "Betterist Site" website that contains 6 tab pages: an overview tab that tells perspective clients about themselves, a services tab that tells what they have to offer,  an availability tab which provides a calendar of when they are available and allows prospective clients to book an appointment, a qualification & reviews tab which lists their education and experience as well as reviews of their services by clients, a resources tab where you can add a photo or a document or a video or an audio file, and a blog tab where the "Betterist" can create blog posts.

Clients or users of the Betterfly website also have a personal profile page where they can write reviews of the "Betterists" and list their goals, interests, activity partners, and their Betterists.

There is also a dashboard that tracks messages, notifications, and account settings.  It also contains information for the Betterist on their appointments, earnings, clients, analytics, marketing tools, and their booking & payment settings.  For the clients the personal profile section of the dashboard tracks appointments (upcoming and past), transactions (current, past, and Betterfly Buck), interests and activity partners.

Clients or users can pay for the services they want through Betterfly and Betterists can specify whether or not they will allow users to pay them through Betterfly.  According to Betterfly: The client who is booking the appointment pays no fee at all, other than the cost of your appointment, of course. The Betterist accepting payment pays gets charged a 5% fee on all money received online. So if you get paid $50 for your piano lesson, Betterfly will put $47.50 into your account. We call money received online for an appointment Earnings. The 5% is a small fee that helps Betterfly cover some of its costs, such as credit card processing fees.

Betterists do have some control over who can book them and pay for their services through Betterfly.  According to Betterfly: Betterfly has created a number of cool features to put you in control. One option allows you to limit online booking and payment to just Clients you’ve already worked with. Another feature allows you to set a cancellation policy whereby anyone who books you online must pay you in advance and loses 100% of the service cost if he cancels- and there are many more options for you to discover.

For the clients or users who are booking different "Betterists" services being able to pay through the Betterfly website is very convenient.  For the "Betterist" having the Betterfly website handle the payment process is also very convenient.

One of the ways to pay is through Betterfly Bucks which clients or users can use. According to Betterfly: Betterfly Bucks are currency used on Betterfly to do everything from paying for appointments with Betterists who accept them to giving gifts to friends. The only type of Betterfly Bucks that can be redeemed for money are Betterfly Bucks that have been Earned.

If you are teacher or a personal services provider (like a hairdresser, etc.) then Betterfly is a very interesting concept. When you think about all the different areas for learning and all the different personal services there are then the possibilities for matching consumers with the right "Betterist" become endless.

However, you don't just have to be a professional service provider or a teacher. Betterfly could as easily be used by students seeking another student as a tutor and vice versa. Someone to help them become just a little bit better at something they want to learn.

Right now most of the application seems to be matching users with Betterists in their area.  However, I don't see why it couldn't also be applied to e-classes, especially e-classes where the instructor is available for chats at specified days and hours.

Expanding this concept to include e-classes would considerably widen the playing field. Think of all the possibilities for learning something from the best person in their field despite where they are located.  The application of e-classes would truly expand matching the right user with the right Betterist - no matter where they are located in the world.

Betterfly is an interesting concept not only for arts & crafts teachers but for anyone who has a teachable skill.


  1. Thank you so much Linda for this wonderful piece. You hit the nail right on the head with what Betterfly is all about.

    We're actually exploring more options to facilitate learning, both online and in person - so if you have any favorite e-learning platforms already, or if you have ideas for features that you'd like to see, shoot me a message!

    Also, don't forget- you'd make a wonderful Betterist yourself! You have lots of projects on here that you could share with others. The format in which you want to do that is up to you - upload them as blog posts, add photo resources, create formal lessons - but do add those services to your Betterist Site so that people can find you in those categories. (Whether you charge or not is up to you. :) )

    Happy Crafting!

  2. Hi, Beata: You're very welcome. I'm so glad you liked it. I finally had some time to add some content to my Betterist site. If you'd like to take a look it's at

    I'm looking forward to future changes that would make more conducive to e-products like e-patterns, e-classes, e-tutorials, etc.

    Have a wonderful day.