Should you have a blog for your craft website? In today's business environment the answer is "absolutely."
But, why? Very simply. Blogs generate exposure for your craft business. They can generate sales. They can tell your customers important things that you want them to know about your craft business.
But, most importantly, they personalize you to your customer. Through your blog your customers get to know you. Personally, I like to do business with people I know and, I suspect, most people feel the same. Through your blog you become human to your customers. They start to learn about you and, hopefully, start to like you. If they like you then they are more likely to do business with you.
For a craft business blogs can become crucial to sharing your ideas with your customers. Allowing them to share their creations easily with you. Allowing them to comment on your ideas or articles directly on your blog. In essence, you're providing a forum for the exchange of ideas - yours and theirs.
You can post FREE patterns for them to follow, direct them to other areas that may be of interest to them, ask for their help, provide detailed instructions, show them your latest creations, explain your thought process on an idea. Or, just plain, let them get to know you and feel comfortable with you. The potential is unlimited.
So, should you have a blog if you have a craft business? The answer is undoubtedly "YES."